Listening to current and future users is the key to your success in the new longevity. Skillful listening leads to an accurate understanding of what older users want & why. Only with a deep and accurate understanding can you design solutions that older people want to use.
Listening is not something you only do at the beginning. Successful implementation of innovation in the longevity economy requires the guidance of older adults in each stage of implementation: building, testing, learning, repeat.
Our aim is to enable your company to meet the needs of older people with dignity and love. I'm honored to share 25 years of gerontological experience to enable you to hear what your users will teach you about what they want, need, and value in the new longevity.